1. Overview
canvamarketing Inc. (“canvamarketing,” “we,” “us,” and “our”) respects your privacy and is committed to protecting it through compliance with this Privacy Policy (“Privacy Policy”). This Privacy Policy describes how we collect and use your Personal Information when you visit our website at https://www.marketing.com, you communicate with us, or we otherwise process your Personal Information (collectively, the “Platform”), except as specified below with respect to our role as a processor.
This Privacy Policy does not apply to data subjects of our customers whose Personal Information we may receive pursuant to canvamarketing services we provide to our customers. Our customers use our platform to store and process their own customers’ Personal Information, such as to: (i) create their own websites and applications; (ii) offer or provide their own products and services; (iii) send electronic communications; and (iv) otherwise collect, use, share or process Personal Information. In these cases, we act as a processor and service provider when providing these services to our customers (the “Processor Services”). When you give your data to one of our customers or when we collect your Personal Information on their behalf in connection with our Processor Services, our customer’s privacy notice, rather than this Privacy Policy, will apply to our processing of your Personal Information.
Please read this Privacy Policy to understand our policies and practices regarding your Personal Information and how we will handle it. If you do not agree with our policies and practices, do not use the Platform. By accessing or using the Platform, you agree and consent to this Privacy Policy.
2. Information That canvamarketing Collects About You
We collect information about you (“Personal Information”):
Directly from you when you provide it to us. When you subscribe to a newsletter, create an account, make a purchase or request information from canvamarketing, we will ask for things like your name, contact (including email address and phone number), billing, shipping and communication information, and account ID or credentials in order to fulfill your request. If you set up an appointment with us through the Platform, attend a trade show or event, or otherwise contact us, you may also provide similar information. If you submit any Personal Information about other people to us or to our service providers, you are responsible for making sure that you have the authority to do so and to allow us to use their Personal Information in accordance with this Privacy Policy (for example, by you obtaining their consent).
From third parties. We obtain information through marketing partners (such as advertising and marketing companies, marketing affiliates, and social media platforms), vendors (such as data set and information vendors), and suppliers and other third parties (such as hosts or vendors at events or trade shows, public database providers, or research partners). This information can include, for example, your name, contact information, professional information, and content that is publicly available. We might also obtain information through a partner, or co-create datasets with a partner, as part of our business operations.
Automatically when you use our Platform. We collect information about how you interact with the Platform including information about your device (such as IP address and other technical information about your device), the actions you take on our Platform, and through the use of cookies, pixel tags, and similar technologies (collectively, “cookies”). Please view our separate Cookies Policy for more information on our use of cookies.
3. How canvamarketing Uses Information It Collects About You
We use Personal Information that we collect about you or that you provide to us for the following purposes:
For Functionality and Development of the Platform. We use information to provide, offer, personalize, and improve the Platform. Some information, like your IP address, is used to communicate with your device to provide network connectivity, measure usage levels of the Platform, diagnose server problems and provide security features. Other business purposes that depend on use of your information include data analysis related to testing, modifying, improving or developing new products, services and technologies, and to identify trends. We also use information from the Platform to generate updates and reports, and to check that the Platform is working properly. Update functions may automatically check your system to see whether files need to be refreshed, updated, or modernized, in order to provide you with the up-to-date security, versions, features, options and controls associated with your systems or devices. We use cookies to make our websites and the Platform operate, work more efficiently, and provide analytic information, as explained further in our Cookies Policy.
To Provide AI Features: Some Platform features may leverage artificial intelligence (“AI”) tools to enhance performance capabilities. Our use of AI is designed to provide direct services to you. We do not use your Personal Information to train generalized, public AI models. We work with specialized AI subprocessors and our instructions limit their use of your data to the provision of the specific service you are using.
For Customer Support. We use your Personal Information to provide you with customer support for the Platform.
For Business Operations. We use information to operate our business; for example, to perform accounting, auditing, billing, reconciliation, and collection activities, or comply with contractual obligations.
To Communicate. We use contact information to send messages; to communicate with you about the Platform and your account; to provide the Platform; to respond to customer service requests; to provide alerts such as security updates or changes in our policies or about subscriptions that are ending; and to send marketing or informational materials like newsletters or white papers, in accordance with your communication preferences. We occasionally conduct surveys or do focused research or studies through which you may choose to share information.
To Protect and Secure the Platform: We may use information to keep our Platform safe, such as crime or fraud monitoring and prevention or cybersecurity efforts.
For Advertising and Marketing. We may use Personal Information about you, including what advertisements you viewed and other information we collect, to enable us to provide personalized content, verify eligibility for and extend promotional offers, engage in targeted advertising, and study the effectiveness of advertising and marketing campaigns. This includes using data we collect from marketing partners through our affiliate referral program to support our targeted advertising.
For Statistical Purposes to Improve the Platform. We may compile Platform statistics into traffic reports, which help canvamarketing understand, anticipate, and respond to user needs. If we learn, for example, of heightened interest in certain aspects of the Platform, we are likely to highlight that information on the Platform home page. This Information helps us create a better overall experience for Platform users.
For Legal, Regulatory, and Compliance Purposes. We may use Personal Information to comply with legal, regulatory, or related obligations, including to protect our legal rights.
Privacy Policy Updates. Canvamarketing may change this Privacy Policy at any time, at its discretion. We will notify you of changes if required by law. Your continued use of the Platform after we make changes is deemed to be acceptance of and consent to those changes, so please check the Privacy Policy periodically for updates.